Beri - Kids Shop Branding

The Brief

Beri is a concept brand identity for a children’s clothing store launching in Spain - a complete, purchase-ready brand package for a founder entering the competitive European kids’ fashion market.

The name comes from the Ukrainian word берег (shore) - a direction that shaped everything: natural, unhurried, grounded in warmth.

The challenge: build a visual identity that feels modern and premium without losing the approachability parents associate with quality children’s brands.

The Approach

Soft sandy tones, organic rounded forms, and a custom logotype that feels friendly without being naive. The typography system pairs a geometric display face with a clean sans-serif - readable on hang tags, scalable to storefronts.

Every application was designed with a real founder in mind: someone who needs a brand that works from opening day, not just in mockups.

Packaging

Digital & Social

Stationery & Brand Applications

Brand in Context

Deliverables

• Logo & brand mark
• Color palette system
• Typography system
• Custom pattern & illustration set
• Packaging: hang tags, tissue paper, mailer box, stickers
• Brand guidelines (48-page PDF)
• Shopify store design

Store Demo

The complete brand package includes a working Shopify store design. View the interactive store demo →

Result

4,911 appreciations · 41,889 views on Behance. The brand package is available for exclusive purchase - reach out via contact for availability.

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See also: Minter - children’s knitwear branding with a bold pattern system, or elebaby - delicate, tactile branding for premium kids’ knitwear. Interested in a brand + Shopify package? View packages and pricing →