Beri — Kids Shop Branding

The Brief

Beri is a concept brand identity for a children’s clothing store launching in Spain — a complete, purchase-ready brand package for a founder entering the competitive European kids’ fashion market.

The name comes from the Ukrainian word берег (shore) — a direction that shaped everything: natural, unhurried, grounded in warmth.

The challenge: build a visual identity that feels modern and premium without losing the approachability parents associate with quality children’s brands.

The Approach

Soft sandy tones, organic rounded forms, and a custom logotype that feels friendly without being naive. The typography system pairs a geometric display face with a clean sans-serif — readable on hang tags, scalable to storefronts.

Every application was designed with a real founder in mind: someone who needs a brand that works from opening day, not just in mockups.

Packaging

Stationery & Brand Applications

Shopify Store

Deliverables

• Logo & brand mark (primary + 4 variations)
• Color palette system
• Typography system
• Custom pattern & illustration set
• Packaging: hang tags, tissue paper, mailer box, stickers
• Brand guidelines (48-page PDF)
• Shopify store design

Store Demo

The complete brand package includes a working Shopify store design. View the interactive store demo →

Result

4,911 appreciations · 41,889 views on Behance. The brand package is available for exclusive purchase — reach out via contact for availability.