elebaby - Kids Wear Branding

The Brief

elebaby is a concept brand for a children’s knitwear line - soft, quality pieces designed as both everyday clothing and lasting gifts for the smallest members of the family. The visual identity needed to communicate craft and warmth to discerning parents without veering into cold luxury aesthetics.

Typography & Color Palette

The palette draws from natural fibers: undyed wool, warm ivory, sand, muted sage. Every touchpoint was designed to feel handmade-adjacent - slightly softened letterforms, tactile textures in the packaging concepts, the sensation of something cared for.

Visual Language

A system of organic illustrations and textures that extends the brand beyond the logo. Soft, rounded forms that mirror the quality and gentleness of the product.

Packaging

Gift box, tissue paper, ribbon, hang tags - every detail designed to create an unboxing experience worth sharing. Materials and finishes chosen to feel as considered as the knitwear inside.

Stationery & Brand Applications

The brand system applied across stationery, environmental signage, and collateral - cohesive at every scale.

Digital & Social

Instagram templates and digital assets designed to maintain brand consistency across social channels.

Deliverables

• Logo & custom logotype
• Color palette (6 natural tones)
• Typography system
• Packaging: gift box, tissue, ribbon, hang tag
• Instagram template set
• Brand guidelines (PDF)

Result

2,072 appreciations · 16,069 views on Behance. Featured in the Behance Branding Gallery.

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See also: Minter - bold, colorful children’s knitwear branding, or Beri - a kids’ shop with full Shopify store design. Interested in a brand like this? View packages and pricing →