elebaby — Kids Wear Branding

Brand Identity · Packaging

elebaby — Kids Wear Branding

Brand identity for a premium children's knitwear line. Delicate, tactile visual language that mirrors the softness of the product.

Client

Concept project

Year

2024

Services

Brand IdentityPackaging DesignArt Direction

The Brief

elebaby is a concept brand for a children’s knitwear line — soft, quality pieces designed as both everyday clothing and lasting gifts for the smallest members of the family.

The visual identity needed to communicate craft and warmth to discerning parents without veering into cold luxury aesthetics.

elebaby brand overview

elebaby logo and logotype

Logo & Color Palette

The palette draws from natural fibers: undyed wool, warm ivory, sand, muted sage. Every touchpoint was designed to feel handmade-adjacent — slightly softened letterforms, tactile textures in the packaging concepts, the sensation of something cared for.

Logo variations and brand mark

Color palette — 6 natural tones

Typography system

Brand identity overview

Visual Language

Illustration and texture system

Brand patterns

Visual elements detail

Brand in use — overview

Visual language spread

Packaging

Gift box design

Tissue and ribbon

Hang tag and label

Packaging detail — materials and finish

Packaging lineup

Packaging in context

Full packaging system

Brand Applications

Stationery set

Brand collateral

Environmental branding

Brand touchpoints

Digital & Social

Instagram template set

Social media applications

Digital brand system

Brand Guidelines

Guidelines cover

Guidelines spread — logo usage

Guidelines spread — color and type

Guidelines detail

Deliverables

  • Logo & custom logotype
  • Color palette (6 natural tones)
  • Typography system
  • Packaging: gift box, tissue, ribbon, hang tag
  • Instagram template set
  • Brand guidelines (PDF)

Result

2,072 appreciations · 16,069 views on Behance. Featured in the Behance Branding Gallery.

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