Brand Identity

Cedar Haus - Airbnb & Real Estate

Brand identity for a hospitality and short-term rental brand. Warm, architectural visual language for a property management company.

Client

Concept project

Year

2023

Services

Brand IdentityArt DirectionVisual System

The Brief

Cedar Haus is a short-term rental and real estate brand operating in the Airbnb market. The founders needed a brand identity that would feel premium, trustworthy, and warm - standing out from the typically cold corporate aesthetic of property management.

The goal was to create a visual system that works equally well on a property listing thumbnail, a welcome book inside the apartment, and a business card handed to a property owner. Every touchpoint needed to reinforce the same message: this is a company that cares about the details.

Cedar Haus brand tagline with owl - Keep Calm at Cedar Haus

The Approach

The brand mark is built around the roadrunner - a bird that embodies independence, speed, and resourcefulness. The illustration distills the bird’s distinctive silhouette into a clean, geometric form that works at any scale.

Roadrunner photo alongside illustrated Cedar Haus brand mark

Brand mark detail - roadrunner illustration and circular stamps

The color system pairs a bold cobalt blue with warm cream and natural stone tones - colors that photograph well in interior settings and feel at home alongside property listing imagery. Typography choices lean architectural: structured, confident, with enough warmth to avoid the corporate coldness the founders wanted to escape.

Branded postcards with lake and canoe photography