Demyra - Hospitality & Real Estate

The Client

Demyra is the brand that combines outstanding hospitality with unique real estate.

The company buys unique properties with great potential and not only transforms them to create the perfect scenario for emotional luxury to thrive but also provides various touristic services to help you to make an exceptional experience.

The Approach

A deep, velvety bottle green was chosen as the primary colour to emphasise the luxurious and sophisticated character of Demyra’s hospitality and real estate offering.

The refined serif typography brings a timeless and elegant feel to the identity, while a distinctive emphasis on the letter D creates a recognisable visual signature within the wordmark.

The logo mark adds a subtle touch of Spain and the warmth of Mediterranean destinations to the identity. Its organic, elegant form brings a sense of place while complementing the brand’s refined and luxurious character.

Visual System

Special attention was given to space and composition, creating a visual language that feels open, calm, and considered, much like the spaces Demyra creates through its hospitality experience.

The system combines generous negative space with layered photography, allowing images to overlap and interact with the layout rather than simply sit within it. Gold embossing is used as a refined tactile detail, adding a subtle touch of luxury to the physical materials.

Stationery & Brand Applications

Deliverables

• Wordmark with signature letter D
• Vase logo mark, seals and badges
• Colour palette: bottle green, sage, blush, cream
• Posters
• Stationery set (letterhead, business cards with gold embossing, envelopes, postcards, arched cards)
• Tote bag

Result

3,444 appreciations · 22,810 views on Behance.

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