Brand Identity
Cedar Haus — Airbnb & Real Estate
Brand identity for a hospitality and short-term rental brand. Warm, architectural visual language for a property management company.
Client
Concept project
Year
2023
Services
The Brief
Cedar Haus is a short-term rental and real estate brand operating in the Airbnb market. The founders needed a brand identity that would feel premium, trustworthy, and warm — standing out from the typically cold corporate aesthetic of property management.
The Approach
The name suggested a material palette: warm cedar tones, natural textures, the visual weight of timber and stone. The logo system uses an abstract architectural form — clean enough to scale to a business card, distinctive enough to anchor a property listing page.
Deliverables
- Logo & brand mark
- Color palette & texture system
- Typography system
- Stationery set
- Digital presence templates
- Brand guidelines (PDF)
Result
4,103 appreciations · 22,424 views on Behance.
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